2022 is around the corner. Here are the coffee and tea trends predictions for the coming year
There are many types of coffee and tea products in the global market. These include instant, brewed, and ready-to-serve. Business Wire’s 2020-30: COVID-19 Recovery and Impact Report on Coffee and Tea Markets, predicts that the global coffee and tea market will grow from $142.1 million in 2019 to $148.5 Billion in 2020. This is an annual growth rate at 4.6 percent.
Although the Coronavirus closings have lowered the rate, the industry is expected to grow at 9.0 percent annually to reach $191.1 million in 2023. All coffee and tea service industries can plan for success by taking advantage of industry statistics and 2022 beverage trends.
What is the Coffee and Tea Industry Stats and Growth Projections for 2022?
These statistics give you a great insight into the advantages of doing business in the tea and coffee industry.
- Coffee Shop Popularity According to myfriendcoffee.com about 60% of Americans visit a chain coffee shop at most once per month.
- Drive-Thru Coffee Shops Still Very Popular –Statistics shows that 50% of Americans still get their coffee through drive-thru shops.
- Global Coffee Demand – Despite the high demand for coffee in America, the country is only 25th in per capita coffee consumption. This means that 24 countries have higher coffee consumption rates and are worth targeting.
- Millennial Tea Drinking Statistics –Tea continues its growth in surprising areas. According to foodtruckempire.com about half of U.K. tea brands were purchased by millennials aged 24-35.
- Tea Industry Stats The tea industry is worth $52.1 billion annually and is expected to reach $81.6 billion in 2026.
- Global Tea Consumption Statistics show that the annual tea consumption is over 41 million liters.
- Even Younger Tea-Drinkers are on the Bandwagon.Generation Z has helped fuel demand for sparkling bottled tea beverages such as Sound Sparkling Tea, Kombucha Wonder Tea Sparkling Fermented Tea, Lipton Sparkling Tea and many others.
- Tea Market Types There are many types of tea, including black, Oolong and green teas. However, black tea is most popular due to its antispasmodic and antiviral properties. Green tea’s health benefits include weight loss and better cardiovascular health. There has been an increase in demand for it.
- Daily Coffee Consumption According to brandongaille.com the average daily coffee consumption is 3.1 cups
- Specialty Coffee Beverages in High Demand – More than half of American coffee drinkers are devoted to specialty coffee beverages such as espresso, cappuccino and lattes, which can be purchased at premium prices.
2022 Coffee and Tea Trends
Molecular nitrogenation will be a major trend in 2022, as well as more sustainable sourcing. Without adding any empty calories, nitrogenation gives you a smoother, creamier taste. People are also looking to have better tasting teas and coffees. Cappuccino and latte mousse are created by talented baristas. Drink concoctions can sparkle and fizz by adding seltzer coffee and tea to them.
Beverages of every kind are pushing the boundaries in beverage sales. Consumers have the option to purchase brain-enhancing drinks, molecular cocktail creations and zero-alcohol options. This is a great opportunity for the tea and coffee industry to keep up with new trends in coffee and tea. Coffee and tea lovers are open to new ideas. The following ten trends are just some of the things that merchants can do in order to increase their sales of tea and coffee.
1. Unique blends of “Healthy” coffees
Coffee blends that are proprietary to each coffee shop are becoming increasingly popular. According to webrestarantstore.com, coffee and tea shops — and even full-service restaurants — increasingly offer blends to support good health and reduce fat with soy and collagen creamers. Mixes such as matcha lattes, mushroom coffee, and matcha lattes are very common. Coffee shops that specialize in coffee will often offer blends to improve gut health, boost metabolism, support the immune and/or help with weight loss.
2. Snapchilled Coffee
Freshness is essential. Even if your preference is for chilled coffee in hot conditions, snap chilling can replace cold brewing. The process uses freshly brewed coffee to quickly cool it, which yields more flavor than cold brewing. There’s no need to discard any cold-brewed coffee that hasn’t been used. Snapchilled espresso is faster than cold-brewed. Also, you don’t have to add any ice cubes. This trend is set to grow in coffee shops and tea shops worldwide.
3. Coffee Tourism Is Now a “Thing.”
Millennials see coffee as an experience. Therefore, many young people search for coffees in well-known growing areas. Coffee tourism has officially emerged as the next big trend. This is because millennials want authentic experiences in unique cafes throughout the world. The trend mirrors that of farm-to-table meat and produce production. Shops should offer unique coffee and/or tea presentations, compelling photographs from coffee plantations, educational experiences etc.
4. Bottled and canned coffee are more in demand
Canister and bottled coffees as well as teas are becoming increasingly popular in our modern society. You can add these self-contained, tea- and coffee options to any inventory in no time. There are many places where you can purchase coffee or tea, such as convenience stores, gas stations, vending machine, and other businesses that young customers frequent.
5. Buttered Coffee is a great way to get the gears moving
Would you like to have cream, sugar, or butter with your coffee? Surprisingly however, buttered coffee has become a popular trend for people who don’t eat breakfast. Buttered coffee means coffee that is flavored with a tablespoon or more butter. Coveteur.com claims butter makes coffee richer and more nutritious. The trend is growing in popularity and has gained a following among professional athletes as well as celebrities. It’s also a quick way for coffee vendors to increase the price significantly.
6. Zero-proof Tea Cocktails
According to ikedamatcha.com tea drinks are becoming a popular choice in trendy bars around the world. 43 percent of the population doesn’t drink and many people don’t drink alcohol at all. There is a limit to the number of Shirley Temples or Virgin Marys that one can consume. Tea blends can be made from a variety of non-alcoholic beverages. Even those who are not a fan of booze can enjoy their favorite tea in a tea cocktail.
7. Choose Tea for Health Benefits
Tea is now favored by many consumers for its complex mix of chemicals and additives, such as ginger, turmeric, and chamomile. According to beveragedaily.com most tea additives can be classified as “adaptogens,” substances that reduce mental and physical stress.
Tea components can be promoted to customers who are health-conscious. High-end teas may contain CBD oil, which can be a legal and healthy component derived from hemp. The United States allows CBD oil to be legally added to tea shops, provided that it doesn’t come directly from cannabis plants or contain psychoactive compounds. Factmr.com reports that CBD-infused coffee and tea is popular with health enthusiasts as well as people suffering from severe pain. CBD is short for cannabidiol. It’s a nonpsychoactive ingredient found in cannabis and hemp plants.
8. Consumer Demand for More Tea Options
Worldteanews.com says that more tea drinkers are looking for better quality teas in coffee/tea shops, cafes and restaurants. Tea lovers no longer accept just one or two standard tea bags. These people are looking for more options, including loose leaf tea brewing. It’s a great opportunity for business owners to increase sales by offering better tea options rather than serving tea as a loss leader. High-profit margins are possible with loose leaf tea services. This also increases customer satisfaction.
9. Ready-to–drink Tea Beverages Expand Tea Choices
Ready-to–drink teas account for a greater share of RTD sales. These teas are promoted as healthier options to sweet sodas. Although green and black teas remain the most popular, smaller companies (like Stash Tea) are now producing proprietary blends.
10. A wide range of plant-based proteins gain a wider constituency
Both tea and coffee are increasingly using plant-based additives. Synergytaste.com reports that approximately 49 percent of consumers believe plant additives require more flavor. This is why beverages offer the ideal platform for mixing plant-based flavors with non-dairy creamer alternatives. Nut milk, which includes almond, coconut, soy and other flavors, is the best option. Forward-looking merchants will increase their profit and customer satisfaction through the addition of more plant-based protein.
Get in on an Invaluable Hidden Secret
It is not difficult to see the popularity of tea and coffee, but it might be hard to overlook the potential appeal of marketing tea and coffee products for businesses. The success of tea and coffee shops that are owned and operated by a company is remarkable. Customers can get their coffee at home, in coffee shops, on food trucks, at restaurants and at cafes, as well as in grocery stores. The popularity of bottled coffee and tea beverages is growing. Coffee and tea are great marketing options if you want to market a sustainable product.
